MAXI-PEEL was launched in 2001 as Splash Corporation’s second Exfoliant Solution Brand, behind the pioneer in exfoliants here in the Philippines, EXTRADERM. Exfoliation, until now, remains to be an unparalleled technology in removing dead skin cells and delivering blemish-free, smoother, whiter skin! MAXI-PEEL possessed an even more POTENT formulation to rid nuances in the skin, such as acne, pimples, blackheads, whiteheads, and dark skin.

MAXI-PEEL also banked on a Filipina woman’s desire to look and feel like their celebrity idols, thus positioning itself to be the brand that delivered the skin possessed by their idols, hence the tagline “KUTIS-ARTISTA.” The brand used endorsers whose careers were on the rise, and were highly-visible. Maxi-Peel was epitomized primarily by Kristine Hermosa, and then also by Claudine Barretto. Through the years, Maxi-Peel grew as more and more Filipinas found the best product to give them Blemish-Free, Smoother, Whiter, Kutis-Artista Skin through Exfoliation!

The Maxi-Peel brand has also evolved in several ways. In terms of product portfolio, it has greatly expanded to cater to the various skin care needs of the Filipina, extending its lines not only to the face, but also to the body. Its product lines now consist of various formats apart from an Exfoliant Solution, such as Exfoliant Cream, Facial Cleanser, Facial Wash, Exfoliant Scrub, Exfoliant Soap, and Exfoliant Lotion! In terms of product

endorser, since 2008, Maxi-Peel has also gotten the services of GMA’s Finest, Marian Rivera, as its brand ambassador. Her advocacy of the brand, coupled with her rising popularity, has worked wonders for the brand.

To date, Maxi-Peel’s success is tremendous, to say the least. Maxi-Peel since 2008 has become a MEGABRAND, meaning it has reached the PHP 1 BILLION peso mark in terms of Value Sales. Maxi-Peel controls a WHOPPING 85% of the Exfoliant Category, rendering its competitors insignificant, as Maxi-Peel continues to be the brand of choice for the common Filipina.

Maxi-Peel may have already achieved a lot, but in the near future, it will soar to much greater heights, achieving its vision of being the #1 Skin Care Brand in the Industry.
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